TUSHY Bidet is a company that's revolutionizing bathroom habits in the Western world. With a vision to make bidets a household norm in over 300 million homes, TUSHY aims to shift cultural perceptions about bidet use and bring a new level of cleanliness and sustainability to everyday life.
Was great to chat with Krystal Daniel about how Tushy works with PDQ. Krystal is the Director of Operations at Tushy, managing order flow, system management, fulfillment costs like shipping and delivery, call center, and enabling sales growth.
The Stats
- Notable growth in shipping revenue: TUSHY experienced a 40% increase in shipping revenue year-over-year during the November-December period.
- Conversion rate boost: TUSHY witnessed a 2.4% increase in conversion rates with PDQ
- Improved delivery promises: Shortening their seven-day delivery promise to five-days, enhancing customer satisfaction and trust.
The Challenge
Before partnering with PDQ, TUSHY Bidet faced limitations with the standard Shopify checkout process. This approach lacked customization and couldn't effectively showcase TUSHY's fast order processing capability. The team struggled to manage operational costs efficiently, especially in shipping and fulfillment. Their goal was to enhance customer experience by providing better visibility and reliability in delivery times, an aspect increasingly important in an Amazon-dominated eCommerce world.
The Solution
TUSHY Bidet found its solution in PDQ, which enabled them to offer more sophisticated delivery options, such as prioritized shipping and zone-specific service levels. The integration of PDQ allowed TUSHY to showcase their order processing speed, ranging from zero to one day, directly to customers.
"It was a light lift for a large impact."
PDQ's unique feature of A/B testing different shipping methods and phrases also played a crucial role. This feature not only helped in optimizing shipping options but also contributed significantly to TUSHY's revenue growth.
The Results
With PDQ, TUSHY Bidet observed a substantial improvement in their operations. They reported a 2.4% increase in conversion rates post-PDQ implementation. The transparency and efficiency brought by PDQ enabled TUSHY to be more aggressive and accurate in their delivery promises, changing from a standard seven-day delivery to a more precise five-day estimate. This clarity and reliability in delivery have been essential in improving customer experience and trust.
“PDQ enables us to compete with the Amazon experience”
With PDQ, TUSHY not only streamlined their operational processes but also significantly enhanced their customer experience.
