PDQ vs Narvar
Narvar is the enterprise post-purchase suite: tracking, returns, notifications, delivery estimates. PDQ lives one step earlier, in the checkout where the order is won: real-time segmentation, delivery promises, shipping, and A/B testing. Most run both. Here's where each fits.
Wins the checkout: real-time segmentation, delivery promises & A/B testing where orders convert
Wins the post-purchase suite: branded tracking, returns & notifications
Where they each win
Narvar owns the experience after the buy. PDQ owns the conversion moment inside the checkout. No need to rip out Narvar to add the layer it doesn't touch.
| Capability | PDQ | Narvar |
|---|---|---|
| Primary focus | Checkout conversion, delivery & shipping | Post-purchase experience (tracking, returns, notifications) |
| Real-time shopper segmentation (1,600+ behavioral signals) in the checkout | ||
| A/B test delivery promises, shipping options & incentives by segment | ||
| Checkout A/B testing without theme duplication or switchback | ||
| Delivery promise / estimated delivery date at checkout | ||
| Live carrier rates & shipping-option optimization in checkout | ||
| Shipping protection & package insurance | ||
| Branded post-purchase tracking pages & marketing | ||
| Returns & exchanges management | ||
| Proactive delivery notifications (SMS/email) at scale | Basic | |
| Order management & fulfillment (OMS) | ||
| Go live in days, not an enterprise migration | ||
| Dedicated checkout strategist & ROI guarantee | ||
| Free Revenue Recovery Audit in 3 business days |
Why high-volume brands choose PDQ
You don't have to rip out Narvar
Leaving Narvar is a heavy lift, so don't. PDQ runs inside the checkout, Narvar after it. Add PDQ to win conversion with no migration, and keep Narvar for tracking, returns, and notifications.
Segmentation where it converts, not just where it tracks
Narvar segments the tracking page after the order. PDQ segments the checkout on 1,600+ signals, changing shipping, delivery promises, and incentives the moment a shopper decides to buy.
Promise dates are table stakes, testing them isn't
Narvar shows an estimated delivery date. PDQ A/B tests delivery promises, shipping, and messaging per segment in the checkout and proves the lift, turning the promise into a conversion lever.
Outcomes, not another tool to run
Narvar is enterprise software your team runs. PDQ brings a dedicated checkout strategist, done-for-you test design, and an ROI guarantee. Not another platform to manage, just checkout lift we're accountable for.
The checkout is where the money is
High-volume brands don't switch on a hunch. They run PDQ's segmented A/B tests and measure the lift.
“$1.4M. That was the revenue impact from just one test. It's insane not to try it.”
Bobby Missry
VP Digital, AS Beauty & Laura Geller
