PDQ vs Intelligems
Both experiment your way to more revenue, in different places. Intelligems tests your whole site; PDQ goes deep where money leaks, segmenting every shopper to win checkout, shipping, and delivery in real time. Many run both. Here's where each fits.
Wins the checkout: segmentation, shipping, delivery
Wins theme & product pricing testing
Where they each win
Intelligems is the breadth play: content, themes, and prices everywhere. PDQ is the depth play: the checkout, shipping, and delivery where the most revenue is won or lost. They overlap on little, so many run both.
| Capability | PDQ | Intelligems |
|---|---|---|
| Primary focus | Checkout, shipping & delivery depth | Site-wide A/B & price testing |
| Real-time shopper segmentation (1,600+ behavioral signals) | Segment-based | |
| Dynamic delivery promises & live carrier rates in checkout | ||
| Order management & fulfillment (OMS) | ||
| Checkout A/B testing without theme duplication or switchback | Theme-test based | |
| Shipping rate & free-shipping threshold testing | ||
| Site-wide content, landing page, PDP & theme testing | ||
| Product price testing across the full catalog | Offer-driven | |
| Checkout testing on non-Plus Shopify plans | Plus only | |
| Free Revenue Recovery Audit in 3 business days | ||
| ROI guaranteed |
Why high-volume brands choose PDQ
Depth where the revenue leaks
Intelligems tests broadly across your site. PDQ goes deep on the checkout, the moment most brands under-optimize: shipping, delivery promises, and real-time offers per shopper.
1,600+ signals, not just static segments
PDQ reads location, cart value, and order history to serve each shopper their most profitable checkout, then A/B tests it per segment, no theme duplication or switchback.
Checkout, OMS & delivery in one engine
Beyond testing, PDQ runs order management, live carrier-rate optimization, and post-purchase tracking, on any Shopify plan, not just Plus.
The checkout is where the money is
High-volume brands don't switch on a hunch. They run PDQ's segmented A/B tests and measure the lift.
“$1.4M. That was the revenue impact from just one test. It's insane not to try it.”

Bobby Missry
VP Digital, AS Beauty & Laura Geller